Craftsmanship

Knowing your craft these days is not enough. You have to devote yourself to the core of it and constantly be pushing the envelope of excellence. People usually settle for good enough or a passing grade. It’s like a student aiming for a C grade in a tough class. C grades are enough if you are trying to get by, but getting by these days is just not enough because eventually, whatever was acquired will be taken away from you in a heartbeat.

At the bottom of the pyramid lies the dirtiest competition armed with unconventional warfare. They will do whatever it takes to bring you down. The only way out ... is to keep climbing, passing and learning from your competitors, building up practical skills knowledge and aptitudes related to your business, your sport or your career.
Craftsmanship is what sets apart whiners from winners …

It was written in Blood

People always wish for a happy ending but reality is usually hard to swallow like a pig's pill…
Toyota was once the cornerstone of reliability when it came to cars and their longevity. Today, the Japanese manufacturer has had more than 400,000 models recalled in the U.S and about 8 million worldwide.
Is Toyota's reputation on the line? Are customers willing to forgive the automaker? The most important questions are: how will the message change as it travels through the grapevine and what will the ultimate impact in terms of revenue and reputation be for Toyota?
Reputation is priceless, hard to build yet easy to lose.
Whatever your mission in life may be, spend time building a watertight reputation through solid actions and a proven track record. A reputation that will “speak” and “fight” for itself without you having to be there.
Finally, when it will comes time for your reputation to be tested, you would have already won before reaching the battlefield.