Toyota was once the cornerstone of reliability when it came to cars and their longevity. Today, the Japanese manufacturer has had more than 400,000 models recalled in the U.S and about 8 million worldwide.
Is Toyota's reputation on the line? Are customers willing to forgive the automaker? The most important questions are: how will the message change as it travels through the grapevine and what will the ultimate impact in terms of revenue and reputation be for Toyota?
Reputation is priceless, hard to build yet easy to lose.
Whatever your mission in life may be, spend time building a watertight reputation through solid actions and a proven track record. A reputation that will “speak” and “fight” for itself without you having to be there.
Finally, when it will comes time for your reputation to be tested, you would have already won before reaching the battlefield.
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